Gaming + Pop-Culture Mashups (Beyond Just Gameplay

Gaming content is evolving: not just playing the game, but exploring lore, trends, challenge formats or fashion/in-game style. 

Why trending:

Gamers and non-gamers can both be drawn in when gaming ties into culture or storytelling.

Creators who think “outside” the game can stand out.

Many viewers follow for entertainment, community and narrative, not just play.